Analytics & Reporting System
Prudential is a leading global financial services company providing life insurance, asset management, and retirement solutions to millions of customers across Asia, Africa, and the United States. With operations spanning multiple markets and a vast internal data ecosystem, Prudential required a robust analytics and reporting platform capable of monitoring user engagement, generating financial insights, and ensuring the highest standards of data security and compliance.
55%+
improved reporting efficiency
What We Set Out To Do
Objectives
Build an analytics-driven platform for tracking user engagement and content performance
Provide interactive reporting dashboards for operational and financial insights
Ensure secure handling of sensitive financial and user data
Enable configurable reporting to support decision-making across business units
Comply with financial services regulatory requirements for data governance
How We Built It
Codeeaq's Approach
We engineered a secure analytics and reporting platform focused on financial data protection, compliance, and actionable operational intelligence.
Analytics Infrastructure
Integrated Matomo analytics to capture granular user engagement data including page visits, session duration, content interactions, and document downloads.
Reporting System
Built dynamic, configurable dashboards enabling teams to generate and export reports on usage patterns, content performance, and engagement trends.
Security Architecture
Implemented enterprise-grade data security with encrypted storage, secure API communication, and audit logging to meet financial services compliance standards.
Role-Based User Management
Restricted access controls ensuring each user sees only the data and reports relevant to their function and clearance level.
CMS Integration
Embedded the reporting layer directly within the CMS interface, giving content and operations teams a single platform for management and analytics.
Platform Delivery
How It Worked
User activity is tracked and anonymised through integrated Matomo analytics
Reports are generated dynamically and displayed within the secure CMS dashboard
Role-based access ensures sensitive data is only accessible to authorised personnel
Audit trails log all data access and report generation events for compliance review
User activity is tracked and anonymised through integrated Matomo analytics
Reports are generated dynamically and displayed within the secure CMS dashboard
Role-based access ensures sensitive data is only accessible to authorised personnel
Audit trails log all data access and report generation events for compliance review
Outcomes
Results
Actionable business insights
through real-time analytics and configurable reporting dashboards
Improved decision-making
with data-driven visibility into content performance and user engagement
Regulatory compliance
ensured through secure data handling and comprehensive audit logging
Operational efficiency
gained by consolidating analytics and content management into a single platform
Conclusion
The platform empowered Prudential to harness its operational data for better decision-making, while maintaining the rigorous security and compliance standards that financial services demand.