Customisable Giving Pages & Popup Platform
ServeSites is a non-profit-focused SaaS platform built to transform the way organisations engage donors online. Most charity websites rely on generic, one-size-fits-all donation forms that feel disconnected from the brand. ServeSites solves this by giving non-profits full control over their giving pages and popup experiences — allowing them to match their unique visual identity, tone, and style without any technical complexity.
100%
customisable giving experience per organisation
What We Set Out To Do
Objectives
Build a fully customisable giving page and popup builder for non-profit organisations
Allow each organisation to style their experience to match their brand identity
Create a seamless, guided donor journey from first visit to completed contribution
Develop a scalable SaaS platform suitable for non-profits of all sizes
Ensure the platform is easy to configure without requiring technical expertise
How We Built It
Codeeaq's Approach
We engineered a flexible, style-first giving platform where pages and popups are fully configurable — giving every non-profit a unique, on-brand donor experience out of the box.
Customisable Giving Pages
Built a flexible page builder allowing organisations to fully customise layout, colours, typography, imagery, and messaging to match their brand and campaign goals.
Customisable Donation Popups
Developed a configurable popup system that organisations can style and trigger contextually — ensuring the giving prompt feels native to their site rather than an afterthought.
Guided Giving Flow
Engineered an end-to-end donation journey — from landing page through to giving confirmation — designed to reduce friction and build donor confidence at every step.
Giving Cards
Created an integrated giving card interface, fully styleable per organisation, that simplifies the donation action while keeping donors connected to purpose and impact.
No-Code Configuration
Designed the entire customisation system to be accessible without developer involvement — enabling non-profit teams to launch and iterate their giving experiences independently.
Platform Delivery
How It Worked
Organisations configure their giving pages and popups through an intuitive style dashboard
Every visual element — colours, fonts, imagery, layout — can be tailored to match the brand
Donors encounter a fully branded, on-style experience that feels native to the organisation
The guided flow carries donors from the first touchpoint through to a completed contribution
Popup triggers and page variants can be adjusted without any code changes
Organisations configure their giving pages and popups through an intuitive style dashboard
Every visual element — colours, fonts, imagery, layout — can be tailored to match the brand
Donors encounter a fully branded, on-style experience that feels native to the organisation
The guided flow carries donors from the first touchpoint through to a completed contribution
Popup triggers and page variants can be adjusted without any code changes
Outcomes
Results
Fully branded donor experiences
with every organisation's giving page and popup styled to their identity
Increased donor trust
through consistent, on-brand experiences that feel intentional and polished
Reduced giving friction
enabling donors to give with clarity, confidence, and purpose
Empowered non-profit teams
who can launch and update giving experiences without any technical dependency
Conclusion
ServeSites delivered a platform where generosity truly deserves better — giving every non-profit the tools to create a fully customised, on-brand giving experience that converts visitors into committed donors.