Enterprise CMS with Analytics
Tesco is one of the world's largest multinational grocery and general merchandise retailers, operating thousands of stores across multiple markets and serving millions of customers daily. With complex internal operations spanning merchandising, supply chain, HR, and finance, Tesco required a centralised enterprise CMS platform capable of managing vast amounts of operational content, controlling user access across business units, and providing real-time analytics to support data-driven decisions.
50%+
improved operational visibility
What We Set Out To Do
Objectives
Develop a robust enterprise CMS with custom web application capabilities
Enable granular, role-based user access control across departments
Integrate analytics tracking to measure engagement and content performance
Provide real-time operational dashboards and reporting tools
Ensure scalability and security standards suitable for enterprise retail operations
How We Built It
Codeeaq's Approach
We delivered a scalable enterprise CMS platform engineered for Tesco's complex operational requirements, combining powerful content management with integrated analytics and security.
Enterprise CMS Development
Built a custom CMS with extensible modules tailored to Tesco's internal publishing workflows, supporting structured content creation and management at scale.
Role-Based Access Control
Implemented a granular permission system allowing department heads, editors, and viewers to operate within strictly defined content boundaries.
Analytics Integration
Integrated Matomo analytics to track page visits, document downloads, user engagement time, and content performance across all sections.
Reporting Dashboards
Built real-time operational dashboards presenting key content metrics and user behaviour patterns directly within the CMS interface.
SEO & Content Structure
Re-structured content architecture and metadata to improve discoverability and information hierarchy across internal and external-facing content.
Platform Delivery
How It Worked
Content is created and published through structured CMS modules with workflow approval
Role-based permissions ensure users only access content relevant to their business unit
Matomo tracks real-time user behaviour including page visits, downloads, and session duration
Management dashboards surface content performance data and user engagement metrics
Content is created and published through structured CMS modules with workflow approval
Role-based permissions ensure users only access content relevant to their business unit
Matomo tracks real-time user behaviour including page visits, downloads, and session duration
Management dashboards surface content performance data and user engagement metrics
Outcomes
Results
Centralised content operations
enabling consistent content management across business units
Enhanced operational visibility
with real-time analytics and engagement tracking
Controlled access
ensuring sensitive information is protected by granular permissions
Scalable architecture
supporting growing content volumes and new department requirements
Conclusion
The platform provided Tesco with a secure, scalable enterprise CMS that unified content management, analytics, and access control — equipping teams across the business to operate more efficiently and make better-informed decisions.